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Greybull Stewardship Announces Acquisition of Pogo Pass

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Investment aims to support growth in existing seven markets, and expansion in Houston, TX and Emerald Coast, FL

JACKSON, Wyo., March 27, 2024-- Greybull Stewardship, a private investment firm that partners with small, established businesses to help them grow and scale, today announced its acquisition of Pogo Pass, a national provider of family entertainment memberships. Financial terms were not disclosed.

Pogo Pass members pay a single annual membership fee and in return gain free access to a variety of entertainment and educational venues throughout the year. The bundled nature of Pogo Pass provides pass holders with tremendous value versus paying full admission for each venue, as well as the added benefit of streamlining the process of planning itineraries and purchasing tickets. The venues benefit from the increased attendance of Pogo Pass members who might not visit otherwise. Additionally, the venues gain incremental revenue from the ancillary spending that occurs during the visits of pass holders.

“Pogo Pass aligns with Greybull’s strategy given the clear opportunity to extend its proven business model to untapped markets through our operational expertise. The company benefits from a first-mover advantage in an exciting niche within the fast-growing family entertainment industry,” said Mason Myers, Founder and CEO of Greybull. “We look forward to working closely with founders Shane Belliston, Mitch Jones and Scott Hyatt to support Pogo Pass’s expansion.”

Pogo Pass today also announced its expansion into two new markets, Houston, Texas and Emerald Coast, Florida. The company is currently active in seven additional markets throughout the U.S., including Phoenix, Arizona; Kansas City, Missouri; Las Vegas, Nevada; Cincinnati, Ohio; Nashville, Tennessee; Austin/San Antonio, Texas; and Dallas/Fort Worth, Texas.

“Greybull brings unmatched operational resources and expertise to businesses of our scale, making them the ideal partner to take Pogo Pass to the next level,” said Scott Hyatt, President of Pogo Pass. “With their support, we will continue growing our partnerships with entertainment and educational venues across the country, supporting their businesses while providing exciting experiences and great value to our members.”

About Pogo Pass

Pogo Pass is a provider of individual and family memberships to access a variety of local entertainment and educational options, including zoos, water parks, amusement parks, museums, sporting events, and family entertainment centers. Founded in 2012, Pogo Pass provides significant value to both venues and pass holders. Pogo Pass is available in nine markets throughout the U.S., including Phoenix, Arizona; Kansas City, Missouri; Las Vegas, Nevada; Cincinnati, Ohio; Nashville, Tennessee; Austin/San Antonio, Texas; Dallas/Fort Worth, Texas; Houston, Texas; and Emerald Coast, Florida. To learn more about Pogo Pass, visit www.pogopass.com.

About Greybull Stewardship

Greybull Stewardship is a private investment firm supporting established, small businesses on their way to scalable, and sustainable success. With decades of operational experience and financial acumen, their team of multi-disciplinary operators provides a suite of tailored resources and strategic guidance extending beyond just capital. Greybull proudly cultivates partnerships with motivated entrepreneurs to realize their full potential and confidently navigate the complexities of expansion. Founded in 2010, Greybull is headquartered in Jackson, Wyoming, with team members located throughout the U.S. to effectively support the firm’s investments. To learn more about Greybull, visit www.greybullstewardship.com.

Contact:
Kayla Heislein
Pro-greybull@prosek.com

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