---

Clean Cult Launches Refillable Cleaning System Nationwide at Target, Backed By $5M Series B Extension to Transform the Future of Sustainable Home Care

Share This Article

New redesigned aluminum bottles, recyclable refills, and fresh scents now available in as many as 1,800 Target stores and online

NEW YORK, May 7, 2025-- Clean Cult, the world's first company to package cleaning products in paper-based cartons, today announced its nationwide launch in as many as 1,800 Target stores and on Target.com, alongside the close of a $5 million Series B extension. Together, the milestones mark a pivotal moment in Clean Cult's rapid growth—bringing its refillable, low-waste system to millions of households while fueling the next phase of national expansion.

Clean Cult's Target launch includes 17 SKUs across hand soap, dish soap, laundry detergent, and all-purpose cleaner—featuring its patented paper-based cartons, first-to-market aluminum spray bottles, multi-enzyme sheets, and more. The lineup features the brand's reimagined packaging system, a sleek, shelf-ready solution priced in line with leading natural brands, designed to appeal to both eco-conscious consumers, and those exploring sustainable options for the first time. In tandem with the launch, Clean Cult is debuting three new signature scents—Pink Grapefruit, Water Blossom, and Fresh Rain—crafted to complement the refined packaging and enhance the feel of each room in the home.

The new aluminum bottles were redesigned and rigorously tested to clearly communicate their material and purpose. With a more premium and elegant visual identity, the updated design aligns scent and aesthetic for an elevated in-home experience.

"Target is where home care meets lifestyle, and now, it's where sustainability becomes second nature," said Ryan Lupberger, CEO of Clean Cult. "This launch is about more than shelf space. It's about meeting millions of consumers with products that are effective, beautiful, and better for the planet— at a price point that doesn't ask them to think twice."

The partnership also supports Target's broader sustainability strategy at a pivotal moment, as the retailer works toward its goal of achieving zero waste to landfill across U.S. operations by 2030, and more. By adding Clean Cult to its national assortment, Target is expanding access to credible, low-waste alternatives and influencing everyday consumer behavior toward more circular options—without disrupting their wallets.

To support this national retail momentum on the heels of their Costco launch, Clean Cult also announced the closing of a $5 million Series B extension. The round was led by their Series B lead investors, with participation from Sage Hill Investors, Maywic Select Investments, and others. The capital will be used to accelerate Clean Cult's growth and nationwide retail expansion in stores and online. This Series B extension builds on prior backing from investors including, Zac Efron, Kevin Hart, and Whitney Cummings, underscoring renewed investor confidence in its differentiated model, rapid expansion, and strong consumer demand.

"Sustainable home care is no longer a niche category—it's a growth category," Lupberger added. "With strong partners and a differentiated product system, we're not just building the next generation of cleaning, we're cleaning up an industry that's long overdue for a change."

For more information, visit www.cleancult.com, Target.com or visit your local Target store.

About Clean Cult

Launched in 2019, Clean Cult is tackling the cleaning industry's biggest mess - plastic waste. As the first brand to package soaps and detergents in patented, 100% recyclable paper-based cartons, Clean Cult has reimagined home cleaning with an easy-to-use refill system that reduces single-use plastic waste by 90%. Expanding its commitment to sustainability, Clean Cult introduced the first ready-to-use aluminum bottles for dish soap and all-purpose cleaner in mass retail, providing a durable, refillable alternative to traditional plastic packaging. Featuring essential oils and biodegradable ingredients, the brand makes zero waste cleaning easy, effective and accessible.

Certified Plastic Neutral by rePurpose Global and a proud partner of the U.S. Plastic Pact and How2Recycle, Clean Cult has earned industry recognition for both sustainability and product excellence. The brand was named an Inc. Best in Business honoree for sustainability, won a Good Housekeeping Best Cleaning & Organizing Award for its laundry detergent refill, and received Better Homes & Gardens' 2024 Clean House Award for its All-Purpose Cleaner, amongst many others.

With over 70,000 points of distribution, Clean Cult is available online and at Costco, Wegman's, Harris Teeter, Albertsons, Kroger, Amazon and more. Discover more about Clean Cult at www.cleancult.com. Some cults are toxic. Not us. Follow us @CleanCult.

Contact:
Media Contact
CleanCult@haymaker.co

News Index

---