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Swander Pace Capital Promotes Alex Litt and Robert Vassel to Director

SAN FRANCISCO & BEDMINSTER, N.J., January 23, 2023-- Swander Pace Capital (“SPC”), a leading consumer focused private equity investment firm, is pleased to announce the internal promotions of Alex Litt and Robert Vassel.

Alex Litt, promoted to Director, has been an integral part of SPC’s success since joining Swander Pace Capital in 2013. A key leader and contributor in helping SPC achieve its goals, Alex has worked on 12 portfolio company investments. Prior to joining SPC, Alex was an investment banker at Houlihan Lokey, where he advised consumer products clients on mergers and acquisitions.

Robert Vassel has been promoted to Director of Business Development & Growth. Rob joined Swander Pace Capital in 2016 and has made significant contributions to SPC, focusing his efforts on developing and closing new investments and working with portfolio companies to drive growth. Prior to joining SPC, Rob spent eighteen years at The Clorox Company in various brand management, sales, and corporate development roles across brands such as Hidden Valley, Burt’s Bees, and Armor All.

“We are thrilled to announce the promotions of Alex and Rob. They have both been important assets to our team, helping drive strong performance across several of our investments and creating value for our investors,” said Andrew Richards, Founder and CEO of SPC. “It’s a great way to kick off 2023 and we are excited for the future.”

About Swander Pace Capital

Swander Pace Capital (SPC) is a private equity firm that invests in companies integral to consumers’ lives. SPC’s consumer industry expertise informs the firm’s strategic approach and adds value through access to its proven SPC Playbook, senior team, and extensive network. The firm partners with management teams to help build companies to their full potential. SPC invests in businesses across three domains of consumer lifestyles: Food & Beverage, Body & Wellness, and Home & Family. Representative investments include Bragg Live Food Products, Swanson Health Products, Café Valley, Purely Elizabeth, Merrick Pet Care, Kicking Horse Coffee, Patriot Pickle, and Mommy’s Bliss. With offices in California, New Jersey, and Ontario (Canada), SPC has invested in more than 60 companies and raised cumulative equity commitments of approximately $2.2 billion since 1996.

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Jeremy Milner
BackBay Communications