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TSG Promotes Erik Johnson to Principal

SAN FRANCISCO, April 10, 2018-- TSG Consumer Partners (“TSG”), a leading private equity firm focused exclusively on the branded consumer sector, today announced that it has promoted Erik Johnson to Principal.

“Erik has been a tremendous asset to our team since joining TSG in 2011,” said Chuck Esserman, CEO and Founder of TSG Consumer Partners. “His strategic insight has helped drive growth and improve performance across a number of TSG’s partner companies and create value for our investors. This promotion is well-deserved, and we look forward to his future contributions in this expanded role.”

Since joining TSG in 2011, Mr. Johnson has been involved in conducting due diligence on new investment opportunities and executing numerous transactions. Most recently, he led TSG’s due diligence and transaction execution efforts for its acquisition of a minority stake in Huda Beauty, one of the world's fastest-growing beauty brands. In addition, Mr. Johnson has worked with IT Cosmetics, BrewDog and Pabst Brewing Company, among other partner companies. Prior to joining TSG, he was an investment banker at Sawaya Segalas, where he advised consumer products clients on mergers and acquisitions. Mr. Johnson graduated cum laude with a BA in Economics from Vanderbilt University.

About TSG Consumer Partners

TSG Consumer Partners, LLC is a leading investment firm focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household, apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, Backcountry, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics. For more information, please visit

Sard Verbinnen & Co
Julie Rudnick / Brandon Pinto

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