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Incentive Secures $1.7 Million in Seed Funding to Accelerate Rapid Adoption of its Enterprise Social Collaboration Platform

Seed funding focuses on U.S.-based expansion, marketing, sales and product development efforts

LAS VEGAS, May 5, 2015-- Incentive, a leading provider of a complete, socially powered enterprise collaboration platform for mid-market organizations and enterprise teams, today announced at the Collision conference in Las Vegas, Nev. that it raised $1.7 million in a seed funding round. Led by a group of institutional and private investors, this round brings Incentive’s total funding to date to $3.5 million.

The new funding will support and grow the company’s U.S. expansion, marketing and sales, as well as bolster its product development efforts. With thousands of installations and users across the world, Incentive serves a wide range of industries and use cases, including oil and gas, technology and non-government organizations, including the North Atlantic Treaty Organization (NATO), which is rolling out the platform to 10,000 employees in 28 countries.

“This funding will help us better reach and service our customers, as well as take our product to the next level,” said Rickard Hansson, founder and CEO of Incentive. “We have recently made significant additions and upgrades to our social collaboration platform, including integration with SharePoint and Dropbox, and look forward to accelerating our product development.”

With the enterprise collaboration market forecasted to grow from $47 billion in 2014 to $71 billion in 2019, investors are looking for technologies that make it easy and intuitive for companies to adopt and encourage this new social and collaborative way of working.

Incentive was selected to exhibit at Collision 2015 as part of the event's startup track, Collide, to showcase the progress and innovation the organization has experienced this year. Incentive will be at stand E198 today, Tuesday, May 5. The disruptive and innovative startups exhibiting at Collide are chosen by invitation only. Collision brings together some of the most promising early stage companies from across the globe alongside world class keynote speakers and leading tech investors for a two-day technology conference in Las Vegas.

Incentive was recently selected to join Microsoft Ventures, a global initiative empowering entrepreneurs around the world on their journey to build great companies. As the only social enterprise collaboration platform in Microsoft Ventures’ Customer Access Program, Incentive will be showcased in the Startup Directory, accessible to Microsoft clients worldwide.

Incentive is making collaboration and intelligence sharing simple and secure by offering airtight data privacy, protection and control of business information. Its easy-to use, socially powered collaboration platform eliminates cluttered workflows by consolidating and standardizing existing apps and tools in a central location. All content – whether a wiki, blog, document, IM or video conversation – is centralized, making it accessible by every employee through a simple, intelligent search. The platform empowers companies and their employees to work, share, communicate and collaborate more effectively and efficiently.

About Incentive

Incentive is a leading provider of a complete, socially powered enterprise collaboration platform for mid-market organizations and enterprise teams that want to achieve improved profitability, increased efficiency and accelerated business results. With an easy-to-use interface, Incentive’s platform enables businesses to capture, collaborate and secure knowledge all in one place by tapping the power of their employees – the collective brain trust – to be better, stronger and faster than their competitors. Designed for organizations using Microsoft apps and architecture, Incentive allows users to take advantage of existing workflow apps, storage systems, and document management tools such as SharePoint in one central location, with single sign on and intelligent search. Its features include wikis, blogs, micro blogging, document collaboration, file sharing, instant messaging, video conversations, social behavior UX and API-based platform for app development. Founded in 2008, Incentive has helped thousands of customers worldwide accelerate positive business outcomes through improved collaboration and communication. The company has headquarters in Los Angeles and Malmo, Sweden. For more information visit and follow on Twitter @IncentiveInc.

Gabriel Marketing Group (for Incentive)
Michiko Morales, 571-455-9996

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