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Mercato Partners Invests in Primary Data

Primary Data Increases Series B Round to $60M

SALT LAKE CITY, Utah, February 10, 2014-- Mercato Partners, a private equity firm focused on high growth companies, is pleased to announce its recent investment in Primary Data, a provider of next-generation software-defined data center technologies. Primary Data recently increased the size of its Series B round and closed on $60M in financing. In this round, Mercato joins other investors such as Accel Partners, Battery Ventures, Lightspeed Venture Partners and Pelion Venture Partners.

Founded by former Fusion-io founders David Flynn and Rick White, Primary Data is developing software to enable enterprises to manage unstructured data with improved performance and scalability. Solutions provided by Primary Data directly address the growing need of companies to effectively manage rapidly increasing data stores in the era of Big Data.

"We are pleased to be working again with proven technology leaders David Flynn and Rick White," said Greg Warnock, Co-Founder and Managing Director of Mercato Partners. "Primary Data represents an important addition to Mercato's expanding portfolio of great companies."


Primary Data is an emerging enterprise software company leading the next evolution in software-defined data center technologies.


Mercato Partners, an expansion stage private equity firm, focuses on accelerating the growth of technology, digital media and branded consumer companies. With decades of collective experience in finance, sales, marketing and assembling talented teams, Mercato Partners helps companies find momentum in developing go-to-market strategies, building sales organizations and expanding into new channels and geographies. The Salt Lake City-based firm has partnered with market leading companies such as Fusion-io, Skullcandy, Stance, DOMO, and Control4. For more information, please visit

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