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Brentwood Associates Acquires Specialty Retailer Marshall Retail Group to Fund Continued Growth

Private equity firm supports existing management team, plans to continue new unit expansion

LOS ANGELES, August 26, 2014-- Brentwood Associates, a leading consumer-focused private equity investment firm (“Brentwood”), announced it has acquired Marshall Retail Group, headquartered in Las Vegas, Nevada. Marshall Retail Group is a leading specialty retailer for high-foot-traffic marketplaces with locations in major casino-hotels and airports across the United States. The company is led by Chief Executive Officer Michael C. Wilkins, who will continue to lead the business going forward.

Founded in 1955, Marshall Retail Group has grown to become one of the largest specialty retailers of its kind. The company provides turnkey retail solutions to premier casino resort and airport operators by creating and managing a highly scalable platform of stores, offering a broad range of 17 unique retail concepts. Today, the company operates 155 retail locations across 10 states and Washington D.C.

Commenting on the new partnership, CEO Michael C. Wilkins said, “Brentwood is an important strategic partner that truly understands our business. We are eager to call on their expertise in retail and consumer brands as we continue our expansion into new channels.” Wilkins continued, “At Marshall Retail Group, we’ve always focused on supporting and developing our people, enabling us to provide a high-quality experience for our customers. As we celebrate our 60th anniversary this coming year, we are pleased to have found a partner that shares our passion for team building and supports our continued growth.”

Steve Moore, partner at Brentwood Associates, added, “Marshall Retail Group has assembled a truly best-in-class management team who have generated growth and created a corporate culture that ensures future success. We look forward to working closely with Michael and his leadership team to build on their impressive track record.”

“Marshall Retail Group has a portfolio of proven, highly differentiated concepts,” said Rahul Aggarwal, managing director at Brentwood. “Furthermore, the company has demonstrated the ability to successfully innovate and create new retail concepts to meet its customers’ needs.”

Marshall Retail Group was advised by North Point Advisors and Nomura Securities, and its legal counsel was Kirkland & Ellis LLP. Brentwood was represented by Greenburg Traurig LLP in conjunction with the transaction and Latham & Watkins LLP on the debt financing. Golub Capital was the lead arranger on the debt financing supporting the acquisition.


Marshall Retail Group is a leading specialty retailer with a 60-year history of operating stores in high-foot-traffic marketplaces. MRG provides turnkey solutions to premier casino resort and airport operators by creating and managing a highly scalable portfolio of profitable stores and memorable brands, well-positioned to attract and accommodate hotel guests, visitors and local residents. The company’s retail concepts fall into three distinct and complementary categories: logo and sundry stores; fashion apparel, footwear and accessories stores; and third party licensed brands. MRG provides unique, value-added retail offerings to both casino resort and airport operators allowing properties to monetize previously unused space or enhance the productivity of existing retail locations. For more information about MRG, please visit


Brentwood Associates is a leading consumer-focused private equity investment firm with $1 billion of capital under management and a 30-year history of investing in leading middle-market growth companies. Brentwood focuses on investments in growing businesses where it is able to leverage its extensive experience in areas such as: specialty retail; branded consumer products; consumer services; direct marketing, including direct mail and e-commerce; education; health and wellness; and restaurants. Since 1984, Brentwood's dedicated private equity team has invested in 45 portfolio companies with an aggregate transaction value of over $5 billion. With significant experience in both investing and brand building, Brentwood is a value-added partner with entrepreneurs and executives building world-class companies. For more information about Brentwood, please visit

Olmstead Williams Communications
Tracy Williams, 310-824-9000

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