Find Your Influence Secures Funding and Announces Continued Growth Amid Exploding Influencer Marketing Industry
New platform attracts investors plus new customers as influencer marketing explodes.
SCOTTSDALE, Ariz., July 22, 2014-- It has been a banner year for Find Your Influence (FYI), an online, cloud-based platform designed to effectively connect advertisers and brands to online influencers. FYI announces today that it has secured funding, allowing the platform to accelerate its already rapid growth trajectory. The funding comes on the heels of launching several integrated influencer marketing campaigns with key brands in the retail, finance, technology, and small business space.
This first round of funding will grow the sales team.
“There is a lot of pent-up demand for a product like FYI,” said Jamie Reardon Sims, co-founder and CEO of FYI. “This first round of funding will allow us to expand our national footprint, bringing FYI to agencies, brands and advertisers of all sizes.”
The list of investors, which reads like a who’s who in tech startups, includes Scott Ingraham, founder of Rent.com, which was acquired by eBay in 2005; Keith Bolognese, founder of Quad Capital and BirdieBox, previously with Goldman Sachs; and John Norton and Larry Bloch, both of whom have successfully run enterprise-level companies.
“To have such notable investors in FYI is both exciting and humbling,” Sims added.
In closed beta since summer 2013, FYI already has more than 1,000 influencers in the growing database. In February 2014, FYI officially opened its online platform to a select group of advertisers and are continuing to thrive, adding clients and influencers at a rapid pace.
About Find Your Influence
Find Your Influence (FYI) is a cloud-based, web application that enables advertisers, agencies and influencers to efficiently manage campaigns from start to finish using one product interface. Created by a team of digital marketers with over 30 years of combined experience, Find Your Influence provides a single interface to identify and connect with influencers, create and distribute content, manage campaigns, measure their effectiveness, and process payments. The pre-determined pricing structure takes the guesswork out of budgeting, allowing advertisers and agencies to allocate a portion of their media spend towards influencer campaigns. For more information, visit http://findyourinfluence.com.
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