Venture Capital Access Online | The eMarketplace for the Venture Capital Industry

 

Bookmark and Share   

Home

Marketplace
Database
Deals
News
Store
Resources
Contact Us

 

 

 

News

 

Venture Capital Database 2014 Now Available

Edison Ventures Appoints Kelly Ford Chief Marketing Officer & Partner

Marks Launch of Sales & Marketing Acceleration Program for Firm’s Portfolio Companies

LAWRENCEVILLE, NJ, June 12, 2014-- Edison Ventures today announced it has appointed Kelly Ford as the firm’s Chief Marketing Officer and Partner. Ford, a 20-year veteran of emerging and established companies, brings deep experience in creating market categories, building successful marketing organizations, and developing strategies that grow Software-as-a-Service (SaaS) businesses. In this newly created role, Ford will be responsible for the Edison Edge value-added services platform. She will advise portfolio companies utilizing Edison’s Sales and Marketing Acceleration Program, which emphasizes building scalable marketing machines that deliver differentiated products, market presence and strong pipelines.

“Capital is just the beginning of the entrepreneurial journey for CEOs and their teams,” said Chris Sugden, Managing Partner of Edison Ventures. “At a time when Edison is redefining what it means to be a growth capital partner, it’s essential we add operating expertise to our team to complement our industry sector expertise. Kelly’s experience building successful, scalable marketing operations and identifying high-growth markets is a great asset as we continue to find ways to help our entrepreneurs build market leaders.”

In her most recent position, Kelly served as vice president of marketing at SundaySky, the creator of personalized video, where she built the marketing organization and led growth initiatives resulting in 3X year-over-year growth. In addition to her time at SundaySky, Ford led marketing at Operative, an Edison portfolio company, and LivePerson (LPSN) where revenue increased from $50 million to $100 million during her tenure. She has also held leadership roles at Oriel, an online marketplace for handmade wines; Groove Networks (acquired by MSFT); and IBM.

“I am delighted to join the Edison team and feel privileged to collaborate with such an impressive group of investors and company builders,” said Ford. “The firm’s enduring track record of success is due to its expansive network, deep domain expertise, relentless focus on execution, and belief in a holistic approach to growth acceleration that goes beyond capital. I look forward to building upon Edison’s strong foundation.”

About Edison Ventures

For 28 years, Edison Ventures has been helping CEOs and their executive teams navigate the entrepreneurial journey to becoming successful companies. Through the unique combination of expansion capital and the Edison Edge platform, consisting of strategic advisory, the Edison Director Network, and both industry and functional events, Edison employs a holistic approach to nurturing invention and creating value for growth stage businesses ($5 to $20 million in revenue) in financial technology, healthcare IT, enterprise IT, and interactive marketing industries. Edison investment objectives also include: buyouts, recapitalizations, spinouts and secondary stock purchases.

The Edison portfolio has created aggregate market value exceeding $5 billion. Its long-tenured team, based in Lawrenceville, NJ, New York, NY, McLean, VA and Cleveland, OH, currently manages more than $850 million in active investments throughout the eastern United States.


News Index

Venture Capital Database

Venture Capital Deals Spreadsheet

 

 NEWS

Latest VC News
VC News Archive
News Search
Venture Capital Deals
RSS News Feed

List Your Firm

Entrepreneurs
Investors
Advisors

Venture Capital Database

VCPro Database
Download Trial
Buy Now

Venture Capital Deals

vcaDeals
Download Sample
Buy Now

VC Tools

VC Pitch
Private Placement Memorandum

Business Plan Tools

Free Business Plan Template
Business Plan Tools

 

 

Copyright © 1998-2014 Access InterComm  All rights reserved. 
Site Map | Privacy Statement | Legal Notice & Disclaimer