Triblio Raises $3.4M to Develop Content Marketing Software
Seed round led by Longworth Venture Partners and Kepha Partners
RESTON, Va., June 6, 2014-- Triblio announced that it has raised $3.4 million in seed financing led by Longworth Venture Partners and Kepha Partners. Triblio provides content marketing software to help marketers produce content to augment awareness, leads, and social selling.
Triblio’s content marketing software offers several unique capabilities. Its software helps marketers produce content that resonates with a targeted persona and measure the response to that content. “We knew our content marketing was working. With Triblio, we elevated our content marketing because we can prove awareness and lead generation effectiveness for each content piece we create,” said Duke Chung, Chief Marketing Officer and founder of Parature.
Once marketers produce content, they use Triblio software to extend their reach across a number of channels including sales. “Triblio will be beneficial for our company to help boost our social selling, and make it easier for our sales team to share content,” said Lauran Cacciatori, Director of Corporate Marketing and Communications at Deltek, Inc.
Building upon its customers’ success, Triblio will use its seed funding to enhance its content marketing software. “Content marketing and data-driven insights are the foundation for the modern marketer. With initial funding, we will expand our content marketing software across content analytics, planning, production, publishing, and social selling,” said Andre Yee, Chief Executive Officer at Triblio.
As part of the seed financing, Eric Hjerpe of Kepha Partners and Jim Savage of Longworth Venture Partners will join Triblio’s board of directors. “Triblio has a compelling vision to help marketers generate awareness and leads with data-driven content marketing,” said Jim Savage, General Partner at Longworth.
Triblio provides content marketing software to companies of all sizes. Its software enables marketers to plan, produce, publish, promote, and analyze their content marketing. Because its software combines actionable insights with intuitive features, Triblio increases awareness and leads for its customers. For more information visit http://www.triblio.com and follow us @triblio.
Jason D. Jue
Chief Marketing Officer
Venture Capital Database