The Martin Companies Accelerates Healthcare Marketing Innovation via Clariture
Latest investment in Clariture continues legacy of innovative healthcare startups
SAN FRANCISCO & NASHVILLE, Tenn., May 22, 2014-- The Martin Companies continues to invest in healthcare technology startups that are changing the way healthcare is delivered, most recently in the newly formed healthcare marketing platform Clariture. Having secured a seed round of $1 million from The Martin Companies, Clariture is the most recent addition to The Martin Companies’ portfolio.
“In the past, the hospital, the doctor, the patient, and the insurance company were all separate layers of the healthcare system, and that led to confusion over who was the provider’s customer,” said The Martin Companies CEO Charles N. Martin Jr. “That is changing with the undeniable shift to consumerism. The individual is now playing a larger role than ever, and we are investing in companies like Clariture that are supporting that change. Now is the time for a more consumer-focused healthcare environment, and effective technologies must be in place to realize that vision.”
Clariture has been in closed beta testing for months and is preparing to publicly launch its consumer-focused healthcare marketing platform in the coming weeks. Clariture arms health systems and urgent/convenient care providers, the startup’s initial target market, with a smarter way to acquire and retain patients through digital and social channels, while also laying the foundation for online consumer engagement in a value-based world. By combining robust consumer and patient data with digital, social and mobile capabilities, Clariture’s platform delivers hyper-targeted messages to consumers in their preferred channels.
“Healthcare organizations are demanding a more digital, social, and mobile marketing platform,” said Clariture CEO and Co-Founder Daniel Hightower. “Clariture enables healthcare marketers to reach precise target audiences with personal messaging driven by actionable data. Our APIs integrate with the most powerful social and search networks, such as Facebook and Google, and enable unprecedented levels of targeting and engagement at scale. The immediate value proposition for health systems and urgent care providers is a smarter way to acquire and retain patients. As value-based care takes hold, Clariture can be utilized to capture a more holistic understanding of the consumer and surrounding population.”
Clariture was one of just seven companies selected for Healthbox, a national healthcare technology accelerator that works with startup entrepreneurs to create successful healthcare ventures.
Based in San Francisco, California, and Nashville, Tennessee, Clariture is the consumer-focused healthcare marketing platform. Clariture offers healthcare marketers a HIPAA-compliant platform for guiding people to the care they need in a more connected world. For healthcare providers, Clariture means the smartest path to more patients. By combining social media, mobile and search with the power of robust consumer and patient data, Clariture provides a unifying marketing platform that enables healthcare marketers to achieve their goals, one personal engagement at a time.
About The Martin Companies
The Martin Companies is a Nashville, Tennessee based investment company that provides capital, operational support and mentoring to early-stage companies by helping entrepreneurs grow their businesses into successful and profitable organizations. The focus is seed and early-stage companies. In addition to funding, The Martin Companies offers a unique combination of key operational support services, expertise, and mentoring. These services allow the leadership of its portfolio companies to directly focus on the optimal execution of their strategy. The Martin Companies’ primary focus is on healthcare and information technology, though its portfolio companies span a variety of industries.
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