VSCO Raises $40 Million Series A Round from Accel Partners
Company to Use Funds to Enhance Community Experience via New Products, International Expansion, and Increase Artists Initiative to $1 Million
EMERYVILLE, Calif., May 6, 2014-- VSCO, an art and technology company building an ecosystem of digital tools, services and community for modern creatives, has announced the closing of a $40 million Series A financing led by Accel Partners, with participation from Goldcrest Investments. The company will use the funds to invest in product development, improve international infrastructure and increase VSCO's Artist Initiative scholarship fund to $1 million.
"We set out to build photo editing tools we wanted to use ourselves, and quickly discovered that there was a massive community of creatives out there who, like us, wanted access to these tools," said Joel Flory, VSCO CEO and Co-Founder. "Our vision is to support our creative community by building great products and providing artists with the opportunity to pursue their creative visions. Out of many offers that we had, we chose to work with Accel Partners because they understand the importance of our community and they honor the craft."
Strong advocates of art and artists, VSCO's ecosystem includes VSCO Cam, VSCO Film and VSCO Grid, which enable creatives to shoot, edit and share high quality original images.
•VSCO Cam - a free app available on iOS and Android. The premier way to capture, edit and share images from a mobile device. In 2013, VSCO Cam was the iOS App Store App of the Year in 13 countries and Runner up App of the Year in over 30 countries.
•VSCO Grid - a publishing platform integrated into VSCO Cam that has been rapidly adopted by those seeking a curated, quality-first approach to photography. Grid enables users to follow others and search its image library, yet still values art over social currency by avoiding the noise of comments and follower count totals.
•VSCO Film - revolutionary Presets and Camera Profiles to streamline desktop workflow and produce beautiful post-processing results.
VSCO's worldwide movement of creativity has been embraced by a new generation of mobile photographers, designers, illustrators, bloggers and makers, with over 70 percent of their community coming from outside the US.
"VSCO is one of those rare instances where great tools and passionate communities are colliding. They've long been the standard on desktop for beautiful photography, and are quickly becoming the go-to platform for mobile-first photographers and creatives," added Ryan Sweeney of Accel Partners "There's a real movement happening here among VSCO users, and we're ecstatic to be investing to help fuel and support it all."
The company was founded in March 2011, and has been cash-flow positive since infancy. VSCO currently employs more than 40 full-time employees in Oakland, CA, Colorado Springs, CO and New York, NY.
VSCO is hiring across all functions in its Oakland, Colorado and New York City offices. Interested applicants should visit vsco.co/careers for career listings and let's build something beautiful together.
To download a Media Kit, including logos, links to videos and articles, product shots, Co-Founder bios and more, please visit: https://www.dropbox.com/sh/9qczl8rmcnn0ogk/RIYpHURUFD
VSCO is passionate about creating beautiful and efficient digital tools and services for the modern creative. Formed in 2011 by Joel Flory and Greg Lutze, the company is based in Oakland, CA with offices in Colorado and New York. For more information please visit the VSCO Journal.
About Accel Partners
Founded in 1983 and based in Palo Alto, CA, Accel Partners has a long history of partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel has helped entrepreneurs build over 300 successful technology companies, many of which have defined their categories, including AdMob, AirWatch, Atlassian, Braintree, Campaign Monitor, Cloudera, Couchbase, Dropbox, Etsy, Facebook, Fusion-IO, Groupon, Kayak, Lookout, MoPub, Nimble Storage, Opower, OzForex, QlikTech, Qualtrics, Real Networks, Riverbed, Spotify, Squarespace, SuperCell, and Trulia.
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