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Declara Lands $16 million in Series A Investment Led by GSV Capital, with Data Collective, Founders Fund and Catamount Ventures

PALO ALTO, Calif., April 23, 2014-- Declara, a company focused on developing technology for personal learning, today announced it has closed $16 million in Series A financing led by GSV Capital, with Data Collective, Founders Fund and Catamount Ventures joining the round. The new funding, unveiled at the annual GSV Education Innovation Summit in Scottsdale, Ariz., will be used to scale operations globally and build out the team. As part of the investment, Mark Flynn, co-managing partner of GSV Asset Management, will join the Declara board.

Declara, founded in 2012, is based on the premise that learning happens not only in schools and universities but continues for a lifetime where people need to constantly hone their skills and master new ones. The company builds a technology platform that uses semantic search, predictive analytics and machine learning to surface the right content at the right time for individuals, making learning more personalized and discovery oriented. Over time, the Declara platform learns more about an individual's learning patterns and can expand their skills by connecting them to a colleague, post, blog, publication or expert. This method enables the individual, as well as the entire community, to learn, making everyone smarter, more knowledgeable and poised to succeed.

Today, the Declara platform powers the Educational Services Australia network for the country's teachers to learn new skills; Becalos, an organization of Mexico's Televisa Foundation; and Tu clase, tu país in Chile, among others. Declara was recently selected by SNTE (Sindicato Nacional de Trabajadores de la Educacion), Mexico's largest teacher's union, to train 1.6 million teachers and administrators.

"Learning needs to be a constant discovery where formal learning taught in schools can be combined with informal learning, which is accomplished through everyday social collaboration," said Ramona Pierson, CEO and co-founder of Declara. "The rapid advances in computational power combined with the rise in social networks for the first time gives us the ability to personalize learning for people everywhere."

"In our dynamic, ever-changing world, you can no longer fill up your knowledge tank until age 25 and cruise through life," said Mark Flynn of GSV Asset Management. "Today's highly effective organizations enable individuals to continuously replenish what they know. Declara delivers an enterprise platform that fosters individualized learning, empowered by big data, accelerating innovation and enabling collaboration."

About Declara

Declara, founded in 2012, is focused on developing technology for personalized learning. The company's platform uses semantic search, algorithms and recommendations to develop specific learning paths for individuals, making learning a constant discovery. Declara is headquartered in Palo Alto with offices in Boise, Idaho, and Mexico. Its investors include GSV Capital, Data Collective, Founders Fund, Catamount Ventures and Peter Thiel among others. For more information, visit and follow us at @declara.

Mark de la Vina
Consort Partners
Phone: 415-282-4795

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