ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
Helps Brands Find the Best User Generated Content Authorized for Marketing
SAN CARLOS, Calif. and REDMOND, Wash., April 15, 2014-- ReadyPulse, an enterprise content commerce company, announces the close of their series A investment round raising $2 million in funding. Lead investors include: Divergent Ventures, Harmony Capital, Moxie Software, and Angel Investors from Seattle and Silicon Valley. Todd Warren from Divergent Ventures, and Tom Kelly, Former Moxie Software CEO, joined ReadyPulse’s Board of Directors.
“Divergent Ventures was excited to lead the round. We believe ReadyPulse has already begun to change marketing with customer generated content,” said Todd Warren, Divergent Ventures. “Brands and online retailers are realizing that their best user content drives commerce, and ReadyPulse is in a perfect position to lead the market with excellent customers, a great team and patented technology.”
ReadyPulse is driving commerce within action sport, fashion, media, entertainment, and subscription businesses by uncovering, curating and displaying a brand's best and most relevant social content -- like photos, videos, reviews and more -- from their most popular sources and brand ambassadors, and adding in the filters of permission and compliance.
“ReadyPulse is literally changing the face of digital marketing,” said Dennis O’Malley, ReadyPulse CEO. “Brands have been relying on organic content without explicit user permissions or contest disclosures, which leaves them vulnerable to compliance issues. What we do differently is we put the permissions in the hands of the actual brand ambassador, and allow our brands find the highest quality, product relevant, authorized social content from those opt-in ambassadors -- and then we deliver our customers many ways to display that content in a targeted, personalized and compliant manner, enabling brands to confidently put their customers front and center of their marketing."
ReadyPulse works with over 60 brands including GoPro, Reebok, O’Neill, Smith Optics, and Red Wing Shoes. ReadyPulse tracks millions of social interactions on a daily basis, and assigns a Pulse Score, an indicator of quality, to the social content and users, so a brand can curate their best content from the overwhelming amount available. Brands rely on the Pulse Score to drive engagement, and revenue that results in a 10X ROI on average.
“We chose ReadyPulse due to its unique combination of analytics, content development abilities and the fact that ReadyPulse integrates very well with other programs and platforms that our company uses,” said Kimberly Balega, Red Wing Shoes Interactive Marketing. “The response to the ReadyPulse display by our fans and internal teams has been excellent and we are continuing to find new and unique ways to utilize the services ReadyPulse provides.”
Pulse Marketing Suite is backed by a patented algorithm that enables the identification of a brand’s best digital influencers, and actively recruit them as opt-in brand ambassadors. Pulse Marketing Suite is unique in the fact that it is an end to end solution for large brands, focusing not only on displaying the content that’s already available about a brand, but also focusing on managing the people who have the potential to create the best content for a brand.
ReadyPulse is an enterprise content commerce company using patented technology to drive commerce with the highest-quality, brand relevant, authorized social content produced by the most influential brand ambassadors. On average, brands are seeing a 10X ROI from leveraging Pulse Marketing Suite to associate social content to their products in eye-catching collections that can be displayed on e-commerce sites, social sites, mobile apps, and in-store displays using an API or iFrame code. Visit readypulse.com for more information.
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