Trovita Health Science Partially Closes Series A Round, Raises $1.5 Million to Launch ENU, a New Ready-to-Drink Complete Nutritional Beverage
MINNEAPOLIS, April 7, 2014-- Trovita Health Science, a Minnesota-based specialty health and nutrition company, announces the partial closing of a private placement Series A capital raise. The company has raised $1.5 million of the $1.9 million in financing offered for the round. Trovita is utilizing the proceeds from this financing to manufacture and commercialize an innovative ready-to-drink nutritional shake, sold under the brand name ENU™.
ENU is a naturally enhanced, complete nutritional shake that is remarkably flavorful, with more protein and less sugar than established brands. ENU is made with non-GMO and organic ingredients, and has no added sugar, corn syrup or artificial sweeteners. A team of doctors and dietitians developed the product because of their dissatisfaction with current options for supporting the nutritional needs of cancer patients.
William Brown, CEO of Trovita Health Science, commented, "We are pleased to be moving forward with our operating plan, and with the very positive feedback we have received from major accounts that are evaluating ENU during the initial launch period. Our investors believe in our mission, and understand there is an opportunity to improve the nutritional choices for people requiring supplemental nutrition. There is a significant unmet need for a healthier ready-to-drink product that provides higher calories and higher protein content in a small serving size, while delivering on the customer's expectation of great taste. ENU provides a new option for a broad range of consumers seeking to supplement their diets, including people with active lifestyles, such as endurance athletes, or people experiencing undesired weight loss who seek to gain or maintain weight in a healthy way."
About Trovita Health Science
Trovita Health Science is an emerging specialty health and nutrition company, dedicated to developing and commercializing products that address unmet needs in medical and performance nutrition. Nutritional health is foundational for achieving your goals, whether battling an illness or striving for optimum athletic performance. Our mission is to offer products that are designed to help people achieve their own personal goals. Our products are naturally enhanced with ingredients selected by doctors and dietitians, to bring out the best in you.
Trovita Health Science is the business name of TrovRx Inc., a Delaware corporation organized in Minnesota. TrovRx Inc. is a certified business by the Minnesota Department of Employment and Economic Development (DEED). For a complete listing of 2014 Minnesota DEED-certified businesses, please click here.
FOR FURTHER INFORMATION PLEASE CONTACT:
TROVITA HEALTH SCIENCE
William Brown, CEO
Phone: 855-266-6733 x701
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