Shuttersong secures $500,000 in seed funding, bringing total funding to $2.2 million for image & sound blending technology
Business and technology expert, Gil Anderson, will join Shuttersong's board of directors
BOSTON, January 15, 2014-- Shuttersong (www.shuttersong.com), the first app to embed music and sound into a playable JPEG image, today announced that it has closed $500,000 in an additional investment, bringing its total seed funding to $2.2 million. The investment comes from Gil Anderson, a seasoned business and technology executive and former partner at Accenture. Anderson will join Shuttersong's board of directors.
The funds will support the commercial expansion of the platform for use by brands and digital marketing agencies seeking to implement Shuttersong's patent-pending, cost-effective technology for social marketing campaigns, fan engagement and user-generated content. It will also support the development of innovative new e-commerce capabilities.
"Shuttersong fills a void in the current marketer's toolbox," said Gil Anderson. "Image and video-sharing have sky rocketed in the last year. Shuttersong's streamlined technology gives marketers a totally novel way to create, promote and share their content. Its potential is tremendous and I am thrilled to be joining the team at this exciting time in the company."
"This investment is an important step forward for Shuttersong as we continue to build out the app's capabilities and evolve our commercial partnerships," said William Agush, founder and CEO of Shuttersong. "We're excited about how brands are beginning to engage with our technology to enhance their content offerings and bolster e-commerce. Stay tuned for more news on this front soon."
Shuttersong launched in September 2013. Since then, more than 30,000 people have downloaded the app and used it to record the sights and sounds of the world around them. Shuttersong is uniquely positioned within the realm of picture messaging. In recent years, mobile messaging has moved beyond the written word as consumers have sought out and embraced new tools for expressing themselves -- everything from emoticons to Snapchats. Shuttersong's ability to combine image with sound unlocks a new, rich and simple way to capture and share a distinct moment in time.
Shuttersong was founded by marketing veteran William Agush who was inspired by a "talking photo frame" that played the toddler voice of his now-adult son. By bringing together a team of business, marketing and technical experts, Shuttersong was formed and backed by a group of financial investors that recognized the app's potential. Shuttersong's advisory board includes executives from AOL, Brilig/Merkle, Constant Contact, DART DoubleClick, HighStart Group, Ideeli, YP.com, Microtouch, Snickleways and AEG. Shuttersong is based in Wellesley, MA. Follow the company, as well as the many #Shuttersongs created, on Twitter at @shuttersong and on Facebook.
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