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Rotunda Capital Announces Investment in Discount Ramps, LLC

Investment Recapitalizes the Company, Retains Founder and Key Management

WASHINGTON & CHICAGO, January 7, 2014-- Rotunda Capital Partners (Rotunda), a lower middle market private equity investment firm, has acquired a majority stake in Discount Ramps, LLC (Discount Ramps), in partnership with Rotunda’s operating executive, Larry Marmon, and Discount Ramps’ founder. The financial terms of the investment were not disclosed.

Discount Ramps has established itself as a premier online retailer of loading, hauling and transportation products. Offering more than 11,000 products, the company primarily services the powersport, medical, recreational, commercial, transportation, military and industrial markets.

Rotunda’s operating executive Larry Marmon will become the CEO of Discount Ramps and will work with Bob Krolski, who will stay on as chief operating officer. Joel Lederhause, the company’s founder, will serve on the board of directors and will remain as a strategic consultant to the company and retain a significant ownership stake. Pat Davidson, formerly the senior vice president of sales, marketing and e-business for W.W. Grainger, will join the board as an independent director.

Lederhause said, “Rotunda is an ideal partner for Discount Ramps given the firm’s deep knowledge of e-commerce, catalog and distribution businesses; its extensive operating executive network; and its successful history of working with family businesses. Partnering with Rotunda strongly positions us to continue executing our expansion plan.”

Corey Whisner, a partner at Rotunda, said, “Discount Ramps has been successful by providing innovative products at factory-direct prices with outstanding customer service and support. We believe that Discount Ramps has a terrific management team, an extraordinary growth trajectory and a tremendous opportunity to expand its platform. We believe the addition of Larry Marmon to the management team will be a catalyst to further accelerate Discount Ramps’ growth.”

Bob Wickham, a partner at Rotunda, added, “We are thrilled to be working with Larry and management on a range of new growth initiatives as well as pursuing add-on acquisitions to support the continued evolution of the company in the years ahead.”

Discount Ramps offers many well-known brands, including Rage Powersports, Black Widow, Big Boy, Kill Shot and Summit. Discount Ramps has been recognized by Internet Retailer as one of the top 500 revenue grossing sites in the U.S. for the last five years and has also been recognized as one of Milwaukee’s fastest-growing firms by the Milwaukee Business Journal.

About Discount Ramps

Discount Ramps is an online retailer of loading, hauling and transportation products. Offering more than 11,000 products, the company primarily services the powersport, medical, recreational, commercial, transportation, military and industrial markets. Discount Ramps offers many well-known brands, including Rage Powersports, Black Widow, Big Boy, Kill Shot and Summit. Discount Ramps has been recognized by Internet Retailer as one of the top 500 revenue grossing sites in the U.S. for the last five years and has also been recognized as one of Milwaukee’s fastest-growing firms by the Milwaukee Business Journal. To learn more, visit http://www.discountramps.com.

About Rotunda Capital

Rotunda Capital Partners is a private equity firm that invests equity capital in established and profitable lower middle market companies. As an independent deal sponsor, Rotunda Capital raises and invests the capital of its principals, family offices and high net worth individuals on a deal-by-deal basis. The firm uses a rigorous approach to identify market-leading companies with identifiable growth opportunities and capable management teams in targeted sectors, including specialty finance, logistics and distribution, government, and business services. Since 2009, Rotunda Capital has completed six platform investments and realized two exits. The partners of Rotunda Capital have collectively invested more than $1.6 billion in more than 30 companies, providing experience and drawing on deep industry and financial relationships to contribute to the successful execution of Rotunda’s companies’ strategic plans.

Contact:
LANE (for Rotunda Capital)
Ted Lane, 212-302-5948
ted@lanepr.com


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