Isis Parenting Secures Funding and Announces Expansion Plans

BOSTON, March 11, 2013-- Isis Parenting Inc., one of the nation’s most trusted prenatal and early parenting resources, is expanding its footprint into the Dallas and Atlanta markets, forging new hospital partnerships, growing the IsisWorks benefit program and amplifying its innovative digital programs. The Boston-based company also received $2.4 million in new equity funding from existing investors as well as a new strategic partner.

In May and June, Isis Parenting will bring its unique brand experience to the Dallas and Atlanta markets. In Dallas, Isis Parenting will be the exclusive provider of prenatal and early parenting education for Texas Health Presbyterian Hospital Dallas, helping to serve the approximately 5,500 families who give birth at the hospital each year.

“For years, we’ve heard from Isis parents, alumni and leading healthcare institutions around the country asking Isis to expand to their communities,” said Heather Coughlin, chief executive officer, Isis Parenting. “We are thrilled to reach even more families by initially expanding into Dallas and Atlanta to deliver our evidence based education, support and services just like we do in our hometown market.”

In all of its locations, Isis Parenting offers prenatal and parenting classes on topics such as breastfeeding, sleep support, childbirth education and new parent groups. Led by experts, including lactation specialists, nurses and a knowledgeable staff of instructors and consultants, these classes help to make navigating childbirth and parenting easier, less stressful and more joyful. Isis Parenting provides research-based curriculum that delivers reliable information to expecting and new parents in an engaging way and sells products that are educationally-aligned with their curriculum.

“We admire Isis Parenting’s innovative approach to bringing best-in-class resources to new and expectant families,” said Virginia Rose, vice president, Texas Health Dallas. “Having Isis on-board will allow us to offer their expert services to our patients and build on the continuum of care that we offer our community.”

In addition to expanding into new markets, Isis Parenting continues to grow its IsisWorks employee benefit, which has already helped leading employers offer new tools to help their workers successfully transition into parenthood. This program was developed to be part of employer’s health and work-life benefit package to increase employee engagement and productivity and lower total maternal/child healthcare costs. Isis Parenting is continuing to develop innovative ways to reach clients online with digital offerings including two weekly interactive webinars on breastfeeding and sleep and expansion of its Online Expert Speaker Series, which has featured respected clinicians such as Dr. Alan Greene, Dr. William Camann and Dr. Nina Shapiro.

Since its founding ten years ago, Isis Parenting has helped more than 50,000 families transition to parenthood and has become the destination and expert resource for expecting and new parents. Currently, Isis Parenting is the outsourced childbirth education provider for six leading Boston-area hospitals including Brigham & Women’s, Beth Israel Deaconess, Massachusetts General Hospital, Tufts Medical Center, South Shore Hospital and North Shore Medical Center.

For more information about Isis Parenting, visit www.isisparenting.com.

Isis Parenting was represented by Gunderson Dettmer Stough Villeneuve Franklin & Hachigian LLP, and TM Capital Corp., an investment bank based in New York, Boston and Atlanta. Further information about TM Capital is available at www.tmcapital.com.

About Isis Parenting

Isis Parenting is the nation’s leading provider of prenatal and early parenting education. Isis partners with leading healthcare institutions to offer over their patients over 40 courses in childbirth, breastfeeding, early parenting and child development education. At its four Boston-area parenting centers, Isis also offers a wide selection of products essential to families through the first three years of parenting and child development. Merchandise sold includes baby gear, car seats, strollers, breast pumps, nursing bras and more. Expert guidance is always available from highly knowledgeable center associates. In addition, Isis Parenting now offers a baby registry in store and online. For more information, visit www.isisparenting.com.

Contact:
Cone Communications
Jennifer Newberg, 617-939-8359
jnewberg@conecomm.com

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