Mobile Sales-Enablement Startup LIA Secures $400,000 Seed Round Led by Analytics Ventures and La Costa Investment Group

Investment Expands LIA's Team and Accelerates R&D for Secure, Enterprise-Class Platform to Convert Sales Collateral for Mobile Device Formats

SAN DIEGO, Calif., March 6, 2013-- LIA, the only secure, enterprise-class, mobile sales-enablement platform that converts legacy sales collateral to any mobile device format, today announces a $400,000 seed-funding round led by Analytics Ventures, a venture-capital firm for San Diego digital analytics startups, and La Costa Investment Group, a micro-VC fund.

NEWS HIGHLIGHTS

•LIA has raised $400,000 to date in seed funding that enables LIA to scale sales, marketing and product-development efforts to meet high demand among sales, business development, field support, tradeshow, and marketing professionals at Global 2000 enterprises.

•Recently awarded 2012 "Most Innovative New Product Award for Mobile Apps" by CONNECT, LIA unites marketing and sales teams by enabling marketers to curate and publish branded content - presentations, research, press releases, videos, interactive programs and competitive news - across the entire sales force's myriad mobile devices. Installed at several of the Fortune 500, LIA is the only mobile sales-enablement company to offer an enterprise-class focus, robust security, language localization across global field teams and a proprietary conversion system for legacy content.

•Following its charter, Analytics Ventures selected LIA based on confidence in its management team, demonstrated capital efficiency, market-leading vision, analytics-sector opportunity and authenticity. Analytics Ventures' Founder and Principal Blaise Barrelet joined LIA's board of directors.

•La Costa Investment Group was attracted by the seasoned management team's ability to capitalize on the disruptive nature of LIA's mobile sales-enablement platform.

QUOTES

David Warren, LIA's CEO

"Analytics Ventures and La Costa Investment Group are far more than investors, they're experienced partners that will help LIA accelerate product development and the go-to-market strategy so that we can meet strong market demands for enterprise-class, mobile sales enablement."

Blaise Barrelet, Analytics Ventures' Founder and Principal

"LIA has everything Analytics Ventures desires in a San Diego startup - a brilliant management team, innovative technology proven with blue-chip clients, agile operations and a vision for applying analytics in novel ways."

Navid Alipour, La Costa Investment Group's Founder and Principal

"As CONNECT's 'Most Innovative New Mobile App Product' award recipient, La Costa Investment Group is not the first to see the value and disruptive potential of LIA, but we're privileged to help propel the company through its next phase of rapid growth."

RESOURCES

Video: Introducing LIA

Video: What Is LIA?

ABOUT LIA

Founded in San Diego, Calif., in 2012, LIA is a mobile platform for secure distribution of rich, real-time content between marketing and sales teams at Global 2000 companies. By providing high-impact content on mobile devices at the point of opportunity, the intelligence of people and market insight are liberated from legacy formats. For more information, visit http://www.LiberatedIntelligence.com, LinkedIn, Twitter and Facebook.

ABOUT ANALYTICS VENTURES

Analytics Ventures is the premier venture-capital firm for San Diego digital analytics startups. The firm offers a dramatically better option for seed capital by giving founders access to our world-class entrepreneur, operational and go-to-market experience and to our broad network of top industry professionals committed to their success. Analytics Ventures has headquarters in San Diego, Calif., and was founded by web and digital analytics pioneer Blaise Barrelet. Visit www.analytics-ventures.com and LinkedIn for more information.

ABOUT LA COSTA INVESTMENT GROUP

La Costa Investment Group LLC is a micro-venture-capital fund bridging the gap between angel investors and big VCs. The firm adds alpha for investors by investing in disruptive, emerging-growth companies while providing capital and support to startups looking to challenge the status quo in their respective industries. The firm has headquarters in San Diego, Calif. For more information, visit www.lacostainvestmentgroup.com and Twitter.

All company and product names are trademarks of their respective owners.

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