Leanplum Secures $825K in Seed Funding to Make Optimizing Mobile Applications Simple

Google alums and recent TechStars Seattle graduates to build out team and launch service enabling mobile app and game companies to better understand and monetize their users

SAN FRANCISCO, February 13, 2013-- Mobile app and game optimization company Leanplum (http://leanplum.com) announced today that it has closed an $825K round of funding from TechStars, Kima Ventures, VoiVoda Ventures, and several high-profile individuals. The San Francisco-based company will help mobile app developers conduct continuous on-the-fly optimization tests, providing immediate insight with powerful analytics.

Every day, product managers are faced with decisions that impact the revenue of their mobile app or game. Iterative testing is the only way to truly make informed decisions, but making changes requires development cycles, app store approvals, and statistical analyses. As a result, most decisions end up being made by guessing. Lots of revenue gets left on the table. Leanplum solves this problem by empowering product managers to test anything on-the-fly and to interpret the results with powerful analytics.

"Leanplum is solving an acute pain point for mobile app companies" observed Leanplum CEO Momchil Kyurkchiev, "Our technology makes it simple to continuously optimize mission-critical metrics such as user acquisition, retention, and monetization."

With Leanplum, developers can be up and running in 10 minutes, after which changes to the app can be made without additional coding or recompiling. Product managers can then test nearly any aspect of their app, whether it's look-and-feel, game mechanics, or promotions. The platform provides a robust analytics package to judge the performance of the tests.

"We're in a new era of freemium mobile apps and games offered as services, where continuous A/B testing will make the difference between success and failure", said Andrew Wright, angel investor in Leanplum and founder of RealArcade, "Coming from Google, Leanplum brings the right DNA to tackle the problems intrinsic in mobile optimization and analytics."

About Leanplum

Leanplum is a platform for optimizing the mission-critical metrics of mobile applications. The company enables product teams to conduct on-the-fly optimization tests and see immediate results with powerful analytics. The service is currently in private beta.

Leanplum was founded in 2012 by ex-Google engineers with years of experience in video ad optimization. Leanplum graduated from the TechStars Seattle program and is now based in San Francisco. Visit us at http://www.leanplum.com.

Media Contact: Joel Englander, Leanplum, 720-470-7507, joel@leanplum.com

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