Bessemer Venture Partners Invests in Anunta, an Application Delivery as a Service Company

MUMBAI, India, February 13, 2013-- Bessemer Venture Partners announced today that it has extended Series A financing to Anunta Technology Management Services, an Application Delivery as a Service company. Founded by Ananda Mukerji, founding CEO of Firstsource Solutions and Sanjiv Dalal, ex-CTO of Firstsource Solutions and a serial entrepreneur in the technology space, Anunta focuses on application performance in virtualized environments. The financing will help Anunta build its product platform in its entirety, boost sales and marketing, and sell globally.

Mukerji and Dalal are veterans in the technology space and have pioneered the art of selling products and services in a B2B environment. Anunta already has some leading private sector banks, financial institutions and business services companies as customers. Post deployment, Anunta's clients have seen 15 to 25 percent cost savings and significant improvements in end-user satisfaction with trouble tickets coming down by 90 percent through automated resolution by Anunta's product platform.

"We are excited about the potential of cloud computing and server and desktop virtualization. SMBs and large corporates have begun to adopt new age technologies and are looking at ways to cut cost and improve application performance," said Vishal Gupta, Managing Director of BVP India. "CIOs are expected to deliver high performance at lower costs and Anunta's platform helps companies achieve this by managing costs, increasing productivity and guaranteeing end-user satisfaction."

"We are delighted to have Bessemer as an investor in the company. Bessemer has in-depth understanding of this space. Globally, they have invested in such technologies and have seen their investee companies grow into large companies," said Sanjiv Dalal, CEO and co-founder of Anunta Technologies. "We consider their investment a validation of our business proposition and approach and expect to benefit from the expertise they bring in building high quality technology companies."

BVP has demonstrated success in this space by virtue of being investors in Parallels and GFI Teamviewer.

About Bessemer Venture Partners

With $4.0 billion under active management, Bessemer Venture Partners is a global venture capital firm with offices in Silicon Valley, Boston, New York, Mumbai, Bangalore and Israel. Bessemer delivers a broad platform in venture capital spanning industries, geographies, and stages of company growth. From Staples to Skype, VeriSign to Yelp, LinkedIn to Pinterest, BVP has helped incubate and support companies that have anchored significant shifts in the economy. More than 100 BVP-funded companies have gone public on exchanges in North America, Europe, and Asia. See www.bvp.com or follow BVP on Twitter: @bessemervp

About Anunta

Anunta is a cloud generation IT services company that has developed a unique "Application Delivery as a Service" (ADaaS) offering on its own proprietary platform. Anunta designs cloud-based application delivery architectures, provides on-going management and delivers services on a pay per user billing model with guarantees on end-user experience. Anunta's solution has proven business benefits like improving employee productivity, lowering cost of application delivery and, simplifying IT management to make it more agile and scalable. See www.anuntatech.com or follow Anunta on Twitter: @anuntatech

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