TSG Consumer Partners Announces Investment in My Fit Foods

SAN FRANCISCO, January 24, 2013-- TSG Consumer Partners LLC (“TSG”), a leading strategic equity investor in high-growth consumer brands, today announced a minority equity investment in My Fit Foods LLC, a rapidly expanding chain of retail outlets providing fresh, healthy foods at affordable prices. Founded in 2006 by Mario Mendias and now led by Mr. Mendias and Mr. Anthony Milton, My Fit Foods today operates over 60 locations across the country.

“We are delighted to partner with Mario and Anthony in what is an especially exciting and proven successful approach to bring good eating and nutrition to the tables of individuals, including those seeking to control their weight and those desirous of generally improving and maintaining their health,” said TSG Managing Director Blythe Jack.

“Having TSG as partners in our Company, in addition to capital, will avail us of their vast expertise in branded food and beverage, and especially in the health and wellness categories,” said Mr. Mendias.

TSG’s investment in My Fit Foods will help fund the Company’s expansion into new markets, enhance its brand and promote its further development. Terms of the transaction were not disclosed.

About TSG Consumer Partners LLC

TSG Consumer Partners LLC is a leading investment firm with over $2.9 billion in equity capital under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories sectors. Representative past and present partner companies include vitaminwater, Smart Balance, PopChips, Muscle Milk, Yard House, Smashbox Cosmetics, Pureology, e.l.f. cosmetics and Alexis Bittar. For more information please visit www.tsgconsumer.com

About My Fit Foods

Founded in Houston, Texas, My Fit Foods is an expanding retail chain dedicated to providing healthy, balanced, pre-portioned meals and snacks. The staff at each My Fit Foods location weighs every single ounce of protein and carbohydrates to make sure the body is always getting the right amount of nutrients it needs in its fresh pre-portioned, gluten free meals to go. With over 60 meals to choose from, including breakfast, lunch, dinner and snacks items, My Fit Foods makes eating healthy convenient and affordable, allowing consumers the freedom of a self-directed diet. For more information please visit www.myfitfoods.com.

Contact:
Anreder & Company
Steven S. Anreder
Cristina Bacon
212-532-3232
steven.anreder@anreder.com
cristina.bacon@anreder.com

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