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Fulcrum Equity Partners Invests in Bright Light Systems

ATLANTA, December 12, 2012-- Fulcrum Equity Partners ("Fulcrum") announced today it led the $1.9 million Series A growth equity financing for Bright Light Systems, Inc. ("BLS"). Based in Alpharetta, Ga., BLS designs, manufactures and sells energy efficient lighting solutions with a particular focus on Light Emitting Plasma ("LEP") technology. BLS has also developed a wireless control software system for the remote management of its proprietary luminaires.

Brad Lurie, CEO of BLS, is positioning the company as a leader in the LEP space. "We are excited to partner with Fulcrum to fuel our growth as we look to build a world-class company that can make a positive impact on the environment for generations to come," he said. "This transaction, coupled with Fulcrum's experience in building premier technology companies, will enable our continued growth."

"We have been impressed with Brad, his team and their innovative lighting solutions that provide dramatic benefits, including significant energy savings, improved security and reduced light pollution," said Jeff Muir, a partner at Fulcrum. "They have the unique opportunity to build a very special company, and we look forward to leveraging our operating experience to help take advantage of BLS's tremendous market potential."

About Bright Light Systems

Bright Light Systems is an emerging leader in energy efficient lighting systems with a primary focus in ports, airports, rail yards and highway interchanges. Our integrated lighting and data solutions deliver dramatic improvements in energy efficiency with significant cost savings over traditional lighting technologies. The combination of new lighting technologies utilizing Light Emitting Plasma fixtures, advanced wireless communications and data management capabilities puts customers in control of their energy usage while providing bottom-line benefits. To learn more, please visit www.brightlightpro.com.

About Fulcrum Equity Partners

Fulcrum Equity Partners, based in Atlanta, GA, manages over $125 million and is actively seeking opportunities to invest in rapidly growing companies. Fulcrum initially invests $1 million-$5 million with the ability to invest up to $9 million. We will consider investments in a wide variety of industries with an emphasis on information technology, healthcare and technology enabled operating companies. Fulcrum provides financing to meet a wide range of needs including internal growth initiatives, acquisitions, divestures, shareholder liquidity and recapitalizations. The partners have over 80 years of relevant experience, including operations, venture capital, mezzanine financing, accounting, law, investment banking and strategy consulting. To learn more, please visit www.fulcrumep.com.


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