Waspit Secures $3 Million In Additional Funding
Interactive Social Banking Platform Allows Students To Manage Their Money In Ways That Relate To Their Lifestyle
NEW YORK, December 11, 2012-- Waspit, Inc., the first ever interactive social banking platform for students, today announced it has secured $3 million in additional funding from a group of New York-based private investors.
"We are thrilled to receive this additional funding, which comes from investors who have taken a long-term, strategic view on our unique business model and the neglected market we serve," said Richard Steggall, Founder and CEO, of Waspit. "Their commitment to Waspit highlights the tremendous growth potential that exists for our brand and reinforces our goal of being the complete banking and social commerce tool for students."
Waspit plans to use the funding to enhance its sales and marketing efforts, as well as to continue rolling out additional feature sets for its users. Since its official launch just two months ago, more than 5,500 students have registered for the service, with another 16,000 requesting an invitation to use the platform.
Waspit has been busy expanding its reach on college campuses throughout the country by way of its unique on-campus ambassador program. Waspit Ambassadors develop and implement localized marketing strategies for their school, host Waspit-themed events and sign up new users, while also gaining valuable real-world experience. Waspit currently has 96 ambassadors spread out across 34 campuses, and those numbers continue to grow.
While Waspit's features make it highly appealing to students, they also encourage fiscally responsible habits, making it appealing to another important audience – their parents. According to Richard Steggall, "It is important that we emphasize to parents the benefits Waspit offers when it comes to fiscal responsibility and security for students. Our approach allows us to bring both together while also remaining appealing to college students."
Waspit is the first interactive social banking platform for students, a demographic that has long been neglected by big banking institutions. It combines traditional banking features with social media integration, allowing for a more intuitive and enriched user experience. In essence, it's "Banking 2.0." Users can access their account online or through Android and iOS apps that offer a host of innovative features, including a split the bill function, which allows users to send and receive money instantly over the platform. In addition, students can share their experiences with their friends through social networking services including Facebook, Twitter and Foursquare. Waspit is also socially responsible banking, providing students with a safe and easy way to manage their finances without the ability to get into debt. For more information, visit Waspit.me.
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